江苏飞力达国际物流公司营销策略研究

摘要: 随着现代社会和经济的快速发展，我国不断涌现出大中小型物流企业。现阶段，物流行业也在现代社会的发展过程中也起到了不可忽视的作用，它有效的促进了现代社会的经济发展，为今天社会的其他行业发展也作出了不可磨灭的贡献。如今，互联网、物联网等网络科技的快速发展，电子商务技术的日趋成熟，给了物流行业的很大挑战的同时也带了不可小视的机遇。江苏飞力达国际物流股份有限公司作为较早一批的物流企业，可以说是在引领国内外物流中扮演着很重要的角色。但随着时代的进步，网络技术的发展，飞力达同其他物流企业一样也面临着许多问题。本文主要针对江苏飞力达国际物流股份有限公司的营销现状进行分析，通过分析找到其中的问题所在，然后针对问题提出切实可行的解决方案。

关键词：飞力达,营销策略,渠道

Abstract: With the rapid development of modern society and economy. large and medium-sized logistics enterprises have sprung up in china. At this stage, The logistics industry also plays an important role in the development of modern society. It has effectively promoted the economic development of modern society, It has also made an indelible contribution to the development of other industries in today's society. Today, the Internet, Internet of things and other Internet technologies are developing rapidly, The increasing maturity of electronic commerce technology has brought great challenges to the logistics industry as well as the opportunity of not being overlooked. Jiangsu Feiliks International Logistics Inc as an earlier batch of logistics enterprises, it can be said that it plays an important role in leading domestic and international logistics. but with the progress of The Times and the development of network technology, Feiliks is facing many problems as well as other logistics enterprises. This article mainly aims at Jiangsu Feiliks International Logistics Inc. 's marketing present situation carries on the analysis, through the analysis to find the problem, and then puts forward the feasible solution for problem.

Keywords: Feiliks ,marketing strategy,channel

1 前言 3

2 江苏飞力达国际物流股份有限公司介绍及现状 3

2.1 江苏飞力达提供的服务策略 3

2.2 江苏飞力达的价格策略 4

2.3 现阶段江苏飞力达营销思想 4

2.4 现阶段江苏飞力达的市场分析 4

3 飞力达服务营销理论基础 4

3.1 物流服务策略 5

3.2 物流企业服务营销策略 5

4 江苏飞力达国际物流股份有限公司存在的问题 7

4.1 运输成本比例高，制约公司发展 7

4.2 专业物流人才匮乏 7

4.3 专业化物流服务方式有限 8

4.4 物流管理中电子商务应用度低 8

5 提升江苏飞力达实力的营销策略 8

5.1 物流成本的控制 9

5.2 完善物流人才的培养和引入机制 9

5.3 定制多样化的物流服务 9

5.4 以信息化为基础，推动公司创新发展 10

5.5 提升有形展示策略江苏飞力达国际物流公司营销策略研究:http://www.chuibin.com/guanli/lunwen_205703.html