摘要：随着国家经济的不断发展我国已经全面进入了互联网时代，移动端技术的提升让直播网红业的发展有了进一步的飞跃。本文通过对直播网红产业链及其发展现状的分析发现了在直播网红个人﹑直播网红经纪公司﹑直播平台﹑相关部门监管等中存在的问题,并据此提出了直播网红要进行内容创业，树立正确的三观；直播网红经纪公司要改变千篇一律的运作方式，引导直播网红业走向科学管理；直播平台要加强对恶俗现象的监管并及时整改和惩罚，提升对直播网红的管理水平；要丰富当前的变现形式；有关部门和相关组织要加强监管力度，文化部、广电总局、网信办等有关部门要出台有关网络直播的规范性文件，针对直播网红自身、直播平台包括直播内容等都要进行规范和监督的对策。

关键词：直播网红；直播网红业；直播平台

Research on the Development Strategy of Red Net in Broadcast Network

Abstract：With the continuous development of the national economy China has entered the Internet era, mobile technology to enhance the development of the network has made a further leap forward. In this paper, through the analysis of the red industry chain and its development status, this paper finds out the problems existing in the red network, the broadcast network, the relevant departments, and so on. The content of business, to establish the correct three view; live network red brokerage company to change the monotony of the mode of operation, to guide the broadcast network to the scientific management of the red industry; live platform to strengthen the regulation of vulgar phenomena and timely rectification and punishment, The relevant departments and relevant organizations to strengthen supervision, the Ministry of Culture, SARFT, Internet letter and other relevant departments to introduce the network of the normative documents, for the live network red itself, live platform Including the contents of the broadcast should be standardized and supervised countermeasures.

Key Words:Live network red;   live network red industry;   live platform

目 录

摘  要 Ⅰ

ABSTRACT Ⅱ

一 引言 1

二 相关概念界定 1

（一）直播网红 1

（二）直播网红产业 2

三 直播网红生产的产业链分析 2

（一）直播网红产业链的上游 3

（二）直播网红产业链的中游 3

（三）直播网红产业链的下游 4

（四）相关行业组织 4

四 直播网红业发展中存在的问题 4

（一）直播网红自身素质不高 4

（二）直播网红经纪公司经营管理水平不高 5

（三）直播平台监督不严限制过大 6

（四）变现渠道局限大 7

（五）有关部门及相关组织的监管力度不够 7

五 直播网红业发展建议 7 

（一）鼓励直播网红进行内容创业 7

（二）直播网红经纪公司要改变千篇一律的运作方式，引导直播网红业走向科学管理 直播网红业的发展现状及其对策分析:http://www.chuibin.com/guanli/lunwen_206193.html