摘要：进入21世纪以来，人口老龄化的问题日趋严重。而随着2017养老金和城乡居民养老保险的又一次提高，他们有着可观的可支配收入。老年人已经成为我国旅游消费群体中不容小觑的组成部分。现如今南通的老年人普遍体质较好，相较于青年人他们的闲暇时间增多，大多喜爱短途旅游，主要以休闲和感受文化为主。因此这一群体有着强烈的旅游需求，其存在的市场非常的广阔。开拓老年旅游市场，不但可以更好的促进旅游业的可持续发展，而且有利于提高南通经济的增长。本文主要通过问卷调查的形式结合SPSSAU系统来调查和分析南通老年旅游市场现状。从其身体情况、旅游动机、旅游需求和经济来源，以及满意度等方面来分析南通老年群体的现状和存在的问题，以此提出“分价、分组、分型”等相应的对策研究。
关键词：老年人；旅游市场；现状分析；对策研究
The current situation and countermeasures of the aged tourism market
--Taking Nan Tong old tourism market as an example
Abstract：Since twenty-first Century, the problem of aging population has become more and more serious. With the 2017 increase in pensions and urban and rural residents' endowment insurance, they have considerable disposable income. The elderly have become an integral part of tourism consumption groups in China. Nowadays, the elderly in Nan tong generally have a good health. Compared with young people, their leisure time is increasing, most of them love short journey tourism, mainly with leisure and feeling culture. Therefore, this group has a strong demand for tourism, and the market of its existence is very broad. The development of the elderly tourism market can not only promote the sustainable development of tourism, but also improve the economic growth of Nan Tong. This paper mainly investigates and analyzes the current situation of Nan Tong's elderly tourism market through questionnaire survey and SPSSAU system. This paper analyzes the status and existing problems of the elderly in Nan Tong from the aspects of its physical condition, tourism motivation, tourism demand, economic source, and satisfaction, and puts forward the corresponding countermeasures, such as "price piding, grouping, typing" and so on.
Key world：elderly ; tourist market; status analysis ; countermeasure research
目录
摘要 I
Abstract II
目录 III
绪论 1
一 南通老年旅游市场广阔前景及现状分析 4
（一）南通老年旅游市场的广阔前景 4
（二）南通老年旅游调查分析 4
二 南通老年旅游市场存在的问题 7
（一）针对专项老年旅游的旅游产品少 7
（二）旅游服务质量不高 7
（三）产品营销力度不够 7
（四）旅游服务设施更新滞后 8
三 南通老年旅游市场的对策 9
（一）开发真正适合老年人的旅游产品 9
（二）积极促销策略刺激老年人消费 10
（三）提高综合服务水平完善服务体系 10
（四）建立产品售后服务体系 老年旅游市场现状及对策研究以南通老年旅游市场为例:http://www.chuibin.com/guanli/lunwen_206078.html