摘     要

在数字技术和互联网技术不断发展进步的今天，数字音乐已经取代了传统的实体唱片产业，成为了音乐产业的支柱。数字音乐的迅猛发展，对于消费者和平台来说都有重大的意义。在版权局、广电集团等相关部门的有效监管和正确的引导下，我国网络数字音乐市场的经营环境也进一步规范，各类音乐产品和衍生品也越来越丰富，与其他行业及产品的跨界合作案例也越来越多，新的服务模式和新的产品不断涌现出来，市场规模进一步攀升。

本文主要以音乐播放器平台的营销模式与典型案例来分析互联网时代下的数字音乐的全新发展模式。本文也通过问卷调查与案例分析两种方法将消费者的意愿与音乐平台间的营销计划一同分析，来探究当前互联网时代下，数字音乐的发展。

关键字：数字音乐 ; 用户观念 ；营销模式

Abstract

With the development of digital technology and Internet technology, digital music has replaced the traditional physical record industry and become the pillar of music industry. The rapid development of digital music is of great significance to consumers and platforms. Under the effective supervision and correct guidance of the copyright Bureau, Radio and Television Group and other relevant departments, the business environment of our country's network digital music market has also been further standardized, and various kinds of music products and derivatives have become more and more abundant. There are more and more cases of cross-border cooperation with other industries and products. New service models and new products are emerging and the market scale is rising further.

This paper analyzes the new development mode of digital music in the Internet era by using the marketing mode and typical cases of music player platform. This article also through the questionnaire survey and the case study two methods will consumer's will and the music platform between the marketing plan analysis together, to explore the current Internet era, the digital music development.

Keywords: digital music; pay consciousness; copyright competition

目    录

一、绪论····································1

二、数字音乐市场分析······························1

（一）数字音乐市场发展历程···························1

（二）国内市场现状与问题分析·······························2

三、数字音乐用户问卷调查·······························4

四、数字音乐平台发展模式分析··································8 互联网+数字音乐市场发展分析:http://www.chuibin.com/yinyue/lunwen_205745.html