摘要：民宿业已经成为贵州省乡村旅游转型提升的重要产业实践，黔西南州新推 出 1418 个乡村旅游村。万峰林凭借其特有的秀丽山水、多民族文化特质，被评 为贵州最受游客喜爱的十大景区之一。就其特有的资源优势，通过智慧旅游平台， 利用大数据分析技术，采取适当方式宣传推广民宿产品及其依托的特定村寨。以
万峰林民族村寨为研究个案，就该村寨民宿业在发展过程中存在的营销力度低下、 未能形成区域品牌联盟、缺乏个性化等问题，从政府推动和行业发展层面出发， 万峰林民族村寨应从自媒体营销、实现游客通过移动终端便捷完成住宿流程、会 员裂变管理等方面着手。
关键词：智慧旅游，民族村寨，民宿业
Abstract: the residential and lodging industry has become an important industry practice of upgrading rural tourism in Guizhou Province, and 1418 new rural tourism villages have been launched in Qianxi. With its unique beautiful scenery and mufti-ethnic cultural characteristics, Wan Feng lin has been rated as one of the ten most popular tourist attractions in Guizhou. On the basis of its unique resource advantages, through the Intelligent Tourism platform and the use of large data analysis technology, we should adopt appropriate ways to promote and popularize the specific villages and villages on the basis of the residential products and their support. Taking Wan Feng Lin ethnic village as a case study, the marketing dynamics of the village and lodging industry in the process of development is low, the regional brand alliance and the lack of inpiduation are not formed. From the government promotion and the industry development level, Wan Fenglin national village should be sold from the media camp and realize the convenience of the tourists through the mobile terminal. Completes the accommodation process, member fission management and so on.
Key words: smart tourism, ethnic villages, residential areas
目录
1 前言 5
1.1 研究背景 5
1.2 研究目的和意义 6
1.3 研究方法 6
1.4 研究综述 7
2 发展现状 8
2.1 智慧旅游发展现状 8
2.2 万峰林旅游民宿业发展区位优势 9
2.2.1 景区独特性表现 9
2.2.2 纳灰村基本发展概况 9
2.2.3 万峰林少数民族村寨民宿业发展现状 9
2.3 调查结果分析 10
2.3.1 消费者基本情况分析 10
2.3.2 民宿消费行为特征分析 12
2.3.4 民宿存在主要问题 13
3 从智慧旅游视角万峰林民族村寨民宿业发展策略 14
3.1 借力移动客户端 14
3.2 对民宿基本构建加以个性化元素 14
3.3 政府引导，加大网络宣传 15
结论 16
参考文献 17
1 前言
1.1 研究背景
随着旅游业的不断发展壮大，乡村旅游逐渐成为人休闲度假的第一选择。民 宿成为乡村旅游的重要组成部分同时也作为乡村旅游的重要旅游产品之一。2018 年贵州省将增加和新推 1710 个乡村旅游村，黔西南有 91 个乡村入选。万峰林位 于贵州省黔西南州兴义市境内，距离市区车程约半小时，是国家 AAAA 级景区， 每年接待游客数以万计，当地村寨以少数民族聚居。兴义市常年温度在 21 摄氏 度左右，是避暑首选之地。同时万峰林少数民族村寨有非常浓郁的少数民族文化， 民宿体验非常适合旅游度假者深入体验当地民居生活。 智慧旅游视角下民族村寨民宿业的发展研究以兴义市万峰林为例:http://www.chuibin.com/guanli/lunwen_206136.html