摘 要：随着国家经济发展，国民生活水平提高，开始有了休闲的需求，且日益强烈，从而，致使旅游业作为我国的新型产业，这几年一直保持飞速发展的趋势，而这一良好趋势，也反过来推动者国家经济的发挥。对于一个旅游景区而言，最主要吸引游客的是当地的自然景观资源和人文资源，而后天的开发和维护也十分重要，良好的开发和维护不仅能够让游客欣赏到最自然、最美丽的景观风貌，而且，也能让游客很好地体验到当地的民族文化、民俗民风，从而让游客享受在此地游玩的乐趣。然而，纵观国内的各景区的运营情况，除了一些风靡全国的、知名度相当高的景区以外，中低档的景区的发展并不容乐观，比如，楠溪江风景区。而本文也将通过查阅相关资料，以及问卷调查的方式探究楠溪江风景区在旅游吸引力方面所存在的不足，并针对这些不足提出一些措施，希望能够对楠溪江风景区的旅游吸引力的提升起到积极的作用。
关键词：旅游；吸引力；楠溪江；提升
With the development of the country’s economy and the improvement of the people’s living standards, they have begun to demand leisure and become increasingly strong. As a result, the tourism industry, as a new type of industry in China, has maintained a rapid development trend in recent years. This trend is also good. In turn, promote the national economy. For a tourist attraction, the most important attraction for tourists is the local natural landscape resources and cultural resources, and the development and maintenance of the day after tomorrow are also very important. Good development and maintenance not only allow visitors to enjoy the most natural and beautiful landscapes. The scenery, but also allows visitors to experience the local ethnic culture, folk customs, so that visitors enjoy the fun of playing here. However, taking a close look at the operation of various scenic spots in China, except for some scenic spots that are popular all over the country and have a high reputation, the development of middle and low-grade scenic spots is not optimistic. For example, the Nanxi River Scenic Area, and this article will also refer to relevant Information and questionnaire surveys explore the shortcomings of the Nanxi River Scenic Spot in terms of tourism attraction, and propose some measures to address these deficiencies, hoping to play an active role in enhancing the tourist attraction of the Nanxi River Scenic Area.
Keyword：Tourism；Attractive force；Nanxi River；Promote
目 录
引 言 3
1.1国内研究综述 4
1.2国外研究综述 5
2、楠溪江旅游吸引力现状分析 5
2.1楠溪江风景区知名度吸引力 5
2.2旅游资源吸引力 6
2.2.1自然景观资源吸引力 6
2.2.2人文景观资源吸引力 6
2.3交通区位及环境吸引力 6
3、 问卷调查结果 7
3.1基本情况 7
3.2对楠溪江的初步印象 7
3.3楠溪江风景区旅游吸引力分值评价表 8
4、问卷结果分析 9
4.1基础设施和接待能力不够完善 9
4.2交通的便利性不够 楠溪江旅游吸引力及其提升策略研究:http://www.chuibin.com/guanli/lunwen_205574.html