南京周边乡村社区居民旅游支持度研究
毕业论文关键词：社区支持；信任；权力；感知收益；感知成本
A Research on Rural Community Residents Support for Tourism: Based on the Survey Data of Nanjing Area
Abstract：With the ‘sustainable tourism’ and ‘community development’ attention, community residents are increasingly regarded as important interest groups for tourism development, the participation of community residents is an important content and part in the process of tourism development. Community residents' support to government agencies has affected the successful development of tourism. This study builds a community support model based on the social exchange theory, the model contains eight hypothetical relationships. This paper used AMOS to test the data collected by the residents of rural tourism around Nanjing. The results show that community tourism support is affected by the perceived benefits of residents, residents perceived benefits are influenced by political trust and interpersonal trust. The impact of interpersonal trust, political trust and personal power perception on perceived cost of residents is not supported, the negative correlation between residents' perception costs and community tourism support was also rejected. Finally, this paper summarizes and discusses the factors that influence community support and puts forward some suggestions on how to improve community tourism support for government and related organizations.
Keywords: Community support; trust; power; perceived benefits; perceived costs
目 录
摘要1
关键词1
Abstract1
Key words1
一、理论研究基础2
（一）社会交换理论2
（二）国内外社会交换理论在旅游研究中的应用2二、模型构建3
（一）研究初始模型3
（二）相关变量解析及假设3
三、数据和方法4
（一）案例地介绍4
（二）问卷设计及调查5
四、数据分析5
（一）样本特征5
（二）问卷信度检验6
（三）问卷效度检验6
（四）模型检验及修正7
五、结论及讨论8
（一）支持假设8
（二）拒绝假设8
（三）结论与讨论9
致谢10
参考文献11
图1 初始模型3
图2 初始模型参数估计7
图3 修正模型8
表1 测量指标因子分析6
表2 模型拟合度检验8
表3 变量之间的回归系数及统计性检9
乡村社区居民旅游支持度研究基于南京周边地区的调查数据
乡村旅游的不断发展对目的地产生了很多社会和经济影响。在乡村旅游发展研究中，目的地居民这一旅游产品的核心正逐步受到重视。人们也同时意识到，目的地居民是旅游影响的直接承受者，他们对旅游影响的感知是影响旅游项目能否成功开展的一个重要因素。[1]社区居民是旅游发展过程中的的重要利益群体，他们的积极参与是旅游发展过程中的一项重要内容和环节。当地居民对旅游业发展的支持态度不仅有助于增加旅游地的吸引力，而且还有助于旅游者获得更佳的旅游体验。[2]政府机构在作出旅游决策时应考虑当地社区观点对旅游影响的作用，认识到当地社区的积极参与是可持续旅游不可或缺的一部分。
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