湖州含山蚕花节旅游开发研究
毕业论文关键词：节事旅游；湖州；含山蚕花节
The Silkworm Flower Festival in Han Shan Tourism Development and Research
Abstract：With the economic development of China, tourism industry is playing an important role in people's daily life. People are increasing their standards about obtaining high quality tourism. The tedious and simple activities can not achieve the tourist's requirements. People are expecting more special and unique tourism experience. According to this tendency, festival & special event tourism is getting more and more attentions form tourists. In this paper, through the investigation and analysis of the present situation of the silkworm flower festival in Hanshan, the study on the tourism development of the silkworm flower festival, analyze the advantages and disadvantages, and put forward solutions to the problem, Thus expanding the tourism influence of the silkworm flower festival. Which is conducive to the development of sericulture culture in Huzhou City and provide the basis and reference for the development and development of festival tourism in Huzhou.
Key words: FSE tourism；Huzhou.；the silkworm flower festival in Hanshan
目 录
摘要1
关键词1
Abstract1
Key words1
引言1
一、湖州含山蚕花节概况2
（一）节事旅游概念2
（二）湖州含山蚕花节基本情况2
二、湖州含山蚕花节旅游开发分析3
（一）湖州含山蚕花节开发现状3
1．举办情况3
2．旅游产品开发现状3
3．政策支持3
（二）问卷调查分析3
1．参与者基本情况分析3
2．其他情况分析4
3．现状总结5
三、湖州含山蚕花节开发存在问题5
（一）含山蚕花节的旅游周边产品欠缺开发5
（二）营销力度小，品牌效应弱5
（三）含山蚕花节的市场化程度低，缺少专门的机构和专业的操办人员6
（四）基础设施方面存在不足6（五）旅游资源集群优势不足，不能与周边景点形成联动6
（吹冰）含山蚕花节对蚕桑文化内涵挖掘不充分6
四、湖州含山蚕花节旅游开发对策6
（一）政府引导与市场化相结合6
（二）注重含山蚕花节周边品多元化开发7
（三）注重含山蚕花节品牌营销和推广宣传7
（四）注重景区基础设施建设7（五）注重含山蚕花节对蚕桑文化内涵的挖掘8
致谢8
参考文献8
附录A 调查问卷9
湖州含山蚕花节旅游开发研究
从1983年中国节事旅游的开端河南省洛阳市牡丹花会成功举办之后，节事旅游在我国开始迅速发展。节事旅游作为一种新兴的旅游形式，不但在旅游业中的地位有越来越重要，而且和举办地经济的增长、地方形象的塑造和文化的传承也密切相关。与传统的观光旅游相比，节事旅游明显更注重游客的体验性和参与性，对旅游资源依赖程度较低，影响着举办地的社会、环境、经济及传统文化的发展，是旅游业新的发展方向。成功的节事旅游在促进举办地经济发展，提升举办地旅游形象和旅游知名度等方面有着举重若轻的作用。因此，近年来，随着旅游业的飞速发展，行业竞争的日益加剧，各地区都十分重视节事旅游的开发与发展。
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