Since then, Caroline Tynan and Sally McKechnie(2008) have presented a model of the experience process. They have visualized the pre-purchase experience, the buying experience, the consumer behavior of the post-purchase experience, the source of value, and the final output. The development of the concept of the whole process of experiential marketing.
体验营销对消费者购买意愿的影响以小米为例(5):http://www.chuibin.com/yingyu/lunwen_206039.html