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体验营销对消费者购买意愿的影响以小米为例(5)

时间:2025-09-16 22:14来源:英语论文
Since then, Caroline Tynan and Sally McKechnie(2008) have presented a model of the experience process. They have visualized the pre-purchase experience, the buying experience, the consumer behavior of

Since then, Caroline Tynan and Sally McKechnie(2008) have presented a model of the experience process. They have visualized the pre-purchase experience, the buying experience, the consumer behavior of the post-purchase experience, the source of value, and the final output. The development of the concept of the whole process of experiential marketing.

体验营销对消费者购买意愿的影响以小米为例(5):http://www.chuibin.com/yingyu/lunwen_206039.html
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