上海对外文化贸易研究
毕业论文关键词：中国对外文化；文化产业创意；发展对策；上海文化贸易
Research on Foreign Cultural Trade in Shanghai
Abstract：Since the reform and opening up, Shanghai's government policy followed by the foreign policy -- "go out", our country enterprise foreign investment growth momentum is very strong. The economic development is increasingly vigorous, the total volume of foreign trade is also grow with each passing day. Even for a variety of reasons temporarily with the developed countries have a certain gap, but also has achieved certain degree of success. Chinese foreign culture trade development is a general trend and the vanguard of several city Shanghai is also in nature. At present, China's foreign cultural trade has obvious surplus, however, from the structure of import and export of cultural products and services, while the adjustment of the structure of a slight improvement, the actual situation is not very optimistic. Most of the exports of cultural products is dependent on China's long-term large-scale cheap labor cost advantage. This situation is a long process to improve and progress. The fact is, belong to the creative industry "software product" ratio is not high. The development of cultural industry in foreign countries is still a problem. Even if the trade surplus of the animation industry, non mainstream market most products exports also focused only on the world, the mainstream products to Japan, Europe and the United States animation. Shanghai as the Chinese international cultural metropolis, in China cultural trade development on this issue has not shirk the responsibility. In order to strengthen the Shanghai national foreign cultural trade base functions, and actively promote China's "cultural trade" can better and more "going out", to increase the content of creative products must be done. Of course, in addition to the creative issues, cultural issues, market issues, ideas and so on is to try to explore and research.
Key Words: China foreign culture; cultural creative industry; development countermeasures; Shanghai cultural trade
目 录
一、绪论 1
（一）研究目的和意义 1
（二）文献综述 2
（三）主要研究内容 3
二、对外文化贸易的相关概念和理论 5
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